SEMIOTIC ANALYSIS OF AVATAR THE LAST AIRBENDER ANIMATION SERIES
Keywords:
Semiotic, animation, analysisAbstract
This research discusses pragmatic semiotic analysis of movie posters with a focus on visual and verbal aspects. Movie posters are visual communication media that play an important role in attracting audience attention and conveying messages about the content and genre of the movie. This research used a pragmatic semiotics approach to reveal how visual elements (images, colors, layout) and verbal elements (titles, slogans, additional text) work together to create meaning and convey messages. Using pragmatic semiotic analysis, this research explores the signs used in movie posters to influence audience interpretation and response, and how these aspects reflect the cultural values or themes raised by the movie. The research findings show that movie posters not only function as promotional tools, but also as visual texts that have pragmatic functions in influencing the attitudes
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